At Smoke Stories, my mission is not just to build bold, independent brands, but to support the people behind them.

What began with my own journey has grown into a wider commitment to helping founders across industries build businesses that are thoughtful, resilient, and commercially sound. I understand that the path is rarely straightforward. It can feel noisy, competitive, and uncertain. But with the right guidance, clear strategy, and steady support, new and niche brands can find their space and grow with confidence.

There is strength in being distinctive. There is value in doing things differently. My aim is to help shape a more open and human future for business, one story at a time.